Meatless Farm’s x Pret A Manger Meatball Hot Wrap is here to stay!
On the back of a highly successful Veganuary launch with Pret A Manger, we are very excited to announce that our Meatless Meatball Hot Wrap, which replaced the Swedish Meatball Hot wrap for the month of January, will be staying on the menu permanently.
Originally created just for Veganuary, the Meatless Meatball Hot Wrap, made using our bespoke pea-protein meatballs, has quickly become an icon for Pret. Creating a social media furore following the Big Zuu Meatless Meatball Ting music video release, our wrap became a top five best seller, moving some of Pret’s most beloved classics out of the top spot – a move no new product has done before.
Not only has our succulent meat free wrap climbed the charts, but 60% of customers across social media campaigned for it to stay when asked in a ‘wrap off’ poll between the meatless and meat version.
Guy Meakin, UK Trading Director for Pret said: “I’m thrilled that we have been able to add a hot vegan item to our already robust vegan range which customers have gone crazy for this Veganuary. At Pret we’ve never seen a new product come in and shift our best sellers list, and to see it during a lockdown and in less than three weeks says a lot.”
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